Saturday, 20 July 2013

SEO Guide About DIY SEO

Getting your business ranked high in internet search engine results is very important. But you don’t necessarily need to pay for it. You can do it yourself.It’s not so dark if you open your eyes…
Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ SEO techniques (more on those later), but SEO really just needs a little time and some knowledge of how search engines work.

Let’s start with the areas you most control…

Meta data is one area where you have complete control. It is additional information within the HTML coding of a page, used by search engines to help categorise a site. It includes page titles and meta descriptions, which is the text people see in their Search Engine Results Page (SERP), as well as Meta Keywords.

Imagine each page is a book in a library, or better yet a dissertation. Titles like ‘home’, ‘about me’ or ‘contact details’ might make sense to someone navigating your site, but mean almost nothing as a search result on their own.

So what meta data do I put in?

Google wants good page titles because it makes their search engine function properly, so they provide access to Google AdWords with every Gmail account. In

AdWords you can use the Keywords Tool to find out what people are searching for based on location, language and device.

Once you have a couple of popular keywords that accurately describe your page, you can put them in. The best practice is:

Primary Keyword, Secondary Keyword | Brand Name

For example, a company selling leather bags might have this page title:

Leather Holdall, Leather Satchel | Leather Bags R Us

Unless you’re an internationally recognised brand, you’ll do better to put the keywords first because that’s what the users are looking for. Google only shows the first 70 characters of a title, although it reads more, so get the keywords in first.

Resist the temptation to put loads of keywords in the title. This is known as ‘keyword stuffing’, a black hat SEO technique that Google will punish you for. It’s also bad for users who want concise, relevant information.

Because each page of your website has different content, page titles should be different too. This improves your visibility in searches, as well as making titles more relevant for specific pages.

Meta Matters

Meta Keywords are the hidden keywords used to help Search Engines categorise a site, but following years of abuse with people using Black Hat SEO and adding popular but unrelated keywords, they are ignored by Google. Meta Descriptions, however, are important. They provide a concise description of a website that shows up in the majority of search engines. Google has confirmed that they are not a factor in ranking, but this is where the human factor comes in.

Again keep them brief and relevant – general opinion is that 150-160 characters is best. Some prefer a 120-character description that displays in full, others use longer descriptions that Google will pick search terms from and highlight in bold.

Fig.1 – ‘Leather Bags’ search. Next uses a longer description that Google shortens and highlights, Scaramanga uses a shorter description to ensure the whole message is shown.

If you do not enter a description, Google picks the most relevant content from the page to use as a description. You may find this satisfactory, but well-written and compelling advertising copy can make a huge difference to the person choosing a link from pages of results.

Building Backlinks

Now that people can find your site, you want them sharing your site or backlinking.

Hopefully your website has such good content this will be happening automatically, content is king and always will be. However you can help to get things started.

Listing your site on free directories like Yell and Hotfrog allows users to find you, as well as generating traffic to your site and improving your ranking.

Ever Heard About DIY SEO?

Let’s Talk Basics.

When you think Search Engine Optimization you think money, IT geek and more money.

It doesn’t need to be like that. SEO just needs a little time and some knowledge of how search engines work.

In order to start doing SEO for your website you need to know what everything means. We will spare you of looking for each term on different websites… look down below for everything you need:

Search Engine Optimization (SEO) “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”

Meta data “is additional information within the HTML coding of a page, used by search engines to help categorize a site and it is one area where you have complete control. It includes page titles and meta descriptions, which is the text people see in their Search Engine Results Page (SERP), as well as Meta Keywords.”

What Meta data should I put in?

Google likes page titles because it makes their search engine work right, so they provide access to Google AdWords with every Gmail account. In AdWords you can use the Keywords Tool to look at what people are searching for based on location, language and device.

Once you figure out a few popular keywords that best describe your page, you can put them in. The best practice is:

Primary Keyword, Secondary Keyword | Brand Name

For example, a company selling leather wallets might have this page title:

Leather Pouch, Leather Purse | Leather Wallet R Us

One useful tip when you DIY SEO: resist the temptation to put loads of keywords in the title. This technique is known as ‘keyword stuffing’, a black hat SEO technique. Google will punish you.

We’ll use Google as example for this article as it generates over 90% of search engine traffic worldwide and also because what works for Google will generally work for Bing and Yahoo as well.

The reason it’s an art form of sorts is the fact that, although you can do things to increase your chances of ranking well, the algorithm Google uses is never fully revealed and regularly updates. Google is trying to achieve better results for human users, so while it’s important to be aware of technical aspects, never forget about the person in front of the monitor at the other end. Interesting and informative content will always be at the heart of high-ranking sites.

SEO Guide About DIY SEO,FB Gadgets
Read more:

http://www.btdesigner.net/2012/10/search-engine-spider-simulator.html#.Ut7L4dLFK1s

http://www.webconfs.com/